BROMSGROVE UPHOLSTERERS

Our Story

J. Williams Upholstery was founded in Bromsgrove in 2015 with a vision to reinvent the artisanry that constitutes the industry’s foundations. Our founder, Patricia, who trained under some of the world’s most sought-after professionals, believed that upholstery is and should be so much more than a trade, a belief that does and will always remain central to our company’s mission.

In 2019 we moved to new premises at 5 New Road, adjacent to the High Street. The building that we chose has housed illustrious artisans and professionals for over 110 years, notably NM Parry, a popular tailor whose mosaic initials remain in the entrance to this day. Here, we’ve continued to grow and expand as a business to bring our vision into the homes of our customers.

Time does not stand still, and neither do we. Progress and fidelity to tradition are not mutually exclusive, and we are committed to reviving the craftsmanship of the past while remaining at the cutting edge of modern techniques and materials. A part of this is our commitment to a technological approach to problem solving, exemplified by our extensive range of fabrics utilising antimicrobial and stain-resistant technologies. In 2023, we were proud to introduce carbon-neutral solutions to luxury home furnishings, focusing on multiple new fabric ranges made entirely from recycled plastics.

Over the past four years, we’ve continuously sought to provide greater quality and choice to our clients by becoming suppliers of upholstery fabrics from some of Great Britain’s most distinguished fabric houses, such as Sekers, Art of the Loom, and the Sanderson Group, amongst many, many others. We have increasingly diversified our offering by bringing on board individuals with vast experience and unparalleled expertise within the industry to ensure we can meet our clients’ needs now and in the future.

In 2020 our company branched out into the commercial side of reupholstery, providing a bespoke service to a variety of sectors including healthcare, hospitality, and wedding venues. The following year we began offering a specific made-to-order line, with great success.

J. Williams Upholstery is a full member of the Association of Master Upholsterers and Soft Furnishers, conferring on us the prestigious right to display the Association’s crest in store and on our official documentation.

We warmly welcome you to J. Williams Upholstery.

Find out more about by Jordan himself by clicking below.

Name of Reviewer
Bromsgrove
Our tired old Parker Knoll recliner chair now has a new lease of life. It looks fantastic and Jordan found the perfect material. I highly recommend.
Name of Reviewer
Bromsgrove
Our tired old Parker Knoll recliner chair now has a new lease of life. It looks fantastic and Jordan found the perfect material. I highly recommend.
Name of Reviewer
Bromsgrove
Our tired old Parker Knoll recliner chair now has a new lease of life. It looks fantastic and Jordan found the perfect material. I highly recommend.